01
Price-objection handling — saved 2 deals.
Mr Hassan 11:14, Mrs Khan 15:42. The £8K framing landed both times. Score on those: 89 and 76.
Today's focus · Priority 01
Pricing rationale — 4 misses yesterday
On four calls yesterday Callum was asked the same question — "why your fee?" — and answered with the time-saving frame on every one of them. The vendor probed; he reached for the wrong reframe; the conversation softened. The £8K-over-6-months anchor would have given each vendor a number to argue against. Numbers anchor decisions. Vagueness drifts.
Mrs Patel · 10:14:23 · duration 00:08:42
Vendor
"Why 2.5%?"
Callum
"We save you time"
Better
"We save you £8K vs the high-street agent over 6 months"
Sian will check this in your 1:1 Wednesday at 14:00
What Went Well Yesterday
3 winsReinforce the patterns. Aaron and Sian have seen these too.
02
Hit qualification window 12/14 calls.
Strongest week on this metric. Average 73 seconds — well inside the sub-90 target Sian set in the 18 Apr workshop.
03
Talk time 2hr 38min — above the 2:15 standard.
Sustained for 4 days running. The sustained effort matters more than any single day's number.
This Week's KPIs
vs last weekSix metrics. Five trending up. Cancellation rate is the watch-out.
KPI
Target
Actual
Δ vs LW
Trend
BR%
30.0
31.2
↑ +0.6
SEEN%
75.0
73.5
↑ +1.0
INS%
42.0
41.0
→ flat
CANX%<15
<15.0
16.8
↑ +0.4
Talk time
2:15
2:38
↑ +0:11
Dials
60
67
↑ +3
Yesterday's 14 calls
All callsSun 27 Apr · scored automatically · listen back to drill in.
Coaching History
Open archive →Last four touchpoints. Every action gets followed up — that's the discipline.
25-Apr
Aaron · 1:1
Action: "Nail the £8K framing this week"
✓ Showing progress — landed twice yesterday
18-Apr
Sian · Workshop
"Qualification window — sub-90-second target"
✓ Hit — averaging 73 sec this week
11-Apr
Aaron · 1:1
"Talk time below standard"
✓ Resolved — sustained above 2:15 for 4 days
04-Apr
Sian · 1:1
"Booking timing"
✓ Resolved